After Chaim’s employer shut its doors, in desperate need of a new stream of income, the couple turned to selling Naomi’s falafel sandwiches at the local market from a push cart.

Together, using Naomi’s recipe, they opened a brick and mortar restaurant where their children helped sell their signature falafel sandwich, making it one of the first and most popular falafel restaurants in the region.

Yehuda sets off to open one restaurant in the center of Be’er Sheva, and later that year, opens a second location in Dimona.

In Los Angeles, they open a burger joint on the corner of Ventura Place and Ventura Boulevard. No one had heard of falafel yet, so they introduced it as a side dish at first. Soon, customers were coming for the falafel instead of the burgers.

By coupling Yehuda’s unwavering dedication to customer service, with delicious Middle Eastern recipes, Amir’s Falafel proudly serves Studio City in the same location to this day.